Search Engine Marketing (SEM)
Search Engine Marketing (SEM) involves promoting your website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising. Implementing a well-structured Search Engine Marketing (SEM) strategy is essential. Here’s a comprehensive guide tailored to your business.
- Industry-Specific SEM Expertise
- Akaalya’s SEM approach goes beyond just getting clicks:
- We utilize the latest in AI and automation tools for- Smart bidding , Dynamic keyword insertion , Responsive search ads.
- End-to-End Tracking & Analytics
Our SEM Services
Best Keyword Research
Identify high-intent keywords relevant to your products or services. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to discover keywords with substantial search volume and manageable competition.
Compelling Ad Copy
Craft engaging and relevant ad copy that resonates with your target audience. Highlight unique selling propositions and include clear calls-to-action (CTAs) to encourage clicks.
Landing Page Optimization
Ensure that the landing pages your ads direct to are optimized for conversions. This includes having a clear layout, persuasive content, and a seamless user experience.
Ad Extensions
Utilize ad extensions like site links, callouts, and structured snippets to provide additional information and increase the visibility of your ads.
Budget Management
Start with a defined budget and monitor the performance of your campaigns. Adjust bids and allocate funds to the best-performing keywords and ads to maximize ROI.
Performance Tracking and Optimization
Regularly analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Use these insights to refine your campaigns for better results.