Social Media Marketing
Here’s a comprehensive overview of the Social Media Marketing (SMM) Service from AkaalyaWeb (akaalya.com) — built specifically for startups, scale-ups, and impact-led brands across tech and sustainability sectors.
- Build brand awareness
- Engage target audiences
- Drive website traffic
- Generate leads or sales
Our Social Media Marketing Service
Industry-Specific Social Playbooks
We develop custom Our Social Media Marketing Service(SMM) strategies tailored in approximate all section
Content Strategy & Planning
We start with a social audit and build a: 30/60/90-day content calendar , Platform-specific content strategy , Pillar + cluster-based approach (e.g., brand, product, thought leadership, UGC)
High-Impact Content Creation
We design and write: Engaging social media posts (text, visuals, carousels) , Short-form videos (Reels, Shorts, TikTok) , Stories, polls, live sessions, etc.
Paid Social Campaigns (Optional Add-On)
We manage paid ads on: LinkedIn (lead gen, event signup, content promotion) , Instagram/Facebook (sales, retargeting, brand awareness) , Twitter/X and TikTok (where relevant)
Community Engagement & Listening
We actively manage:DMs, mentions, and comment replies , Influencer collaboration & outreach , Hashtag monitoring & trend hijacking , Brand sentiment tracking
Performance Tracking & Optimization
You receive:Weekly or monthly performance reports, KPIs like reach, engagement rate, CTR, follower growth, and conversions , Actionable recommendations (content types, timing, hashtags, etc.)